Friday, February 1, 2013

Carlsberg taps into Burma

Friday, 01 February 2013 00:00 Mizzima News

Carlsberg Group announced on Friday that it had signed a strategic partnership agreement with Myanmar Golden Star (MGS) Breweries, to brew and market Carlsberg beers in Burma.

(Photo: Hein Htet/Mizzima)

The two firms have formed a joint-venture – Myanmar Carlsberg Co Ltd, a statement by the Danish company said, with plans to set up a new brewery and distribute Carlsberg beers in the local market. The joint venture is 51 percent owned by Carlsberg, which is the fourth largest brewer in the world.

“We have followed the developments in Myanmar closely and are encouraged by the recent political developments in the country,” said Roy Bagattini, Snr Vice-President of Carlsberg Asia Region. “We believe that the timing is right for us to invest in the country. We expect that the Myanmar beer market will grow strongly in coming years as the economy expands.

“MGS Breweries is one of the leading soft drinks producers in Myanmar and a partner we have known for many years,” he said. “This partnership is a pivotal development in expanding our presence in the country.”

Carlsberg and MGS Breweries are holding a joint inauguration ceremony on Friday in Rangoon which is scheduled to be attended by several senior government representatives including the Rangoon Region Prime Minister.

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