Wednesday, August 29, 2012

Yamaha to open Burmese branch company

Wednesday, 29 August 2012 14:31 Mizzima News

The Yamaha Motor Co. plans to establish a Burmese company to sell its motorcycles, becoming the first Japanese motorbike manufacturer to set up operations in Burma since reforms began.

Participants inspect Chinese-made Kenbo motorcycles at the opening of the China Industry Expo in Tatmadaw (military) Hall in Rangoon in December 2010.  Photo: Mizzima

Yamaha officials said the demand for motorbikes would rapidly increase in the country, according to an article in the Yomiuri Shimbun newspaper.

Yamaha started selling scooters produced in factories in Thailand and Indonesia through local Burmese sales outlets in October 2011, said company officials.

However, the company now plans to use its own network to sell its products, to strengthen the brand's image in the country.

According to an estimate by the Asian Development Bank, Burma’s economy will continue to achieve a high annual growth rate of 7 to 8 percent in the future.

It said the country could become a middle-income country, with per capita income increasing to US$ 2,000 to $3,000 by 2030.

The total number of registered motor vehicles in Burma reached 2.3 million in December 2011, including 279,066 passenger cars, 64,888 trucks, 20,944 buses and 1.9 million motorcycles, according to the Road Transport Administration.

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