Mizzima awarded global JTI certificate for reliable news on Myanmar

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Mizzima Mizzima, one of Myanmar ’s most prominent news outlets and a press freedom advocate, obtained the Journalism Trust Initiative ( JTI ) certification from global audit firm Bureau Veritas , JTI says in a press statement 5 January.  Operating in clandestine mode within Myanmar and supported by an exiled team, Mizzima strives to fulfil its role as reliable source of news and information for the Myanmar public. “Your Journalism Trust Initiative certification affirms what audiences already know: that principled, transparent journalism matters. Congratulations on this achievement and on your continued contribution to informing citizens about Myanmar,” says Benjamin Sabbah , director of Journalism Trust Initiative “Myanmar’s ongoing conflict has created an intensely contested media landscape, where mis- and disinformation are increasingly deployed to reinforce state propaganda and the prevailing “official” narrative. Although Mizzima is already regarded as one of the most trusted ...
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Western ad group buys into Burma's biggest ad agency

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Tuesday, 22 May 2012 13:34 Mizzima News

(Mizzima) - A worldwide ad agency, WPP, has become the first western advertising group to invest in Burma since sanctions were eased, in hopes of attracting the first wave of foreign investors in Burma.

New York-based Ogilvy & Mather, part of the global WPP group, said on Monday it had agreed to buy a stake in Today Advertising, the nation’s most prominent ad agency, according to an article by Reuters news group.

Billboards and television dominate the ad market in Burma. Photo: Mizzima

Ogilvy & Mather was the first international ad agency to set up in Vietnam in 1994, and it is one of WPP's fastest-growing markets.

“It's not often that a market of this size opens up, with this history and infrastructure and capability, so it's very, very exciting,” WPP Chief Executive Martin Sorrell told Reuters.

Burma’s average income is about US$ 4 a day, in a country of 60 million people who are largely based in rural areas.

The advertising market was worth $33 million in 2011, according to leading media buyer ZenithOptimedia, compared to $600 million in Vietnam.

With 60 employees, Today Advertising is Myanmar's top ad agency, according to Ogilvy & Mather, which has a long-standing partnership with the company.

Television and outdoor billboards now dominate the advertising market in Burma. Internet advertising is almost non-existent with only about 100,000 people or 0.2 percent of the population, online, the article said.

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